What is CMYK 2.0?
It’s an acknowledgment of the fact that the RGB>CMYK workflow is a collaborative effort involving many hands.
It’s a way of approaching the RGB>CMYK workflow with two principles in mind: common knowledge and common purpose. Working together effectively depends on each of us sharing that common knowledge and that common purpose.
It’s a desire to work collaboratively with your RGB>CMYK workflow partners in producing printed materials that match the expectations of everyone in the workflow, especially the client!
It’s taking collective responsibility for the outcome of the project. It takes a village to produce a good press sheet.
CMYK 2.0 is the next evolution in how we approach the production of printed material.
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About this site
CMYK 2.0 is a community site I maintain to support my book CMYK 2.0: A Cooperative Workflow for Photographers, Designers, and Printers.
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About me
Creating photographs for corporate and advertising clients is my day job. Check out the website. If you're an art director, creative director, or designer, shoot me an email when your next project comes up. We'll make some beautiful images together; the CMYK expertise is cheerfully delivered free-of-charge.
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CMYK 2.0 Community Board
The CMYK Community Board is on extended hiatus. Read this to learn more.
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Let's talk about CMYK
Does your organization represent photographers, designers, or printers? Or, for that matter, prepress jocks, production managers, or digital assistants?
I'm available to give presentations and lead workshops on how to move from just-don't-know to two-point-oh.
Drop me an email to arrange a visit.